HBS Media and Brand Study

Since 2002, the German HBS Media and Brand Study has been a key research tool for media usage of IFAs, bank advisers and institutional investors in Germany. Thus, over the years it has become an indispensable tool for public relations and marketing managers in fund and insurance companies for the efficient planning of marketing and public relations campaigns. Every year, the study is fine tuned to take into account any new developments in the media industry, in order to adapt it to the needs of its users.